Job Detail

Marketing And Business Development Executive - Ruhe Global Resources

Date Posted: Sep 28, 2022
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Job Detail

  • Location:
    Abuja, Abuja, Nigeria
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
  • Career Level:
    Experienced Professional
  • Positions:
  • Experience:
    3 Year
  • Gender:
    No Preference
  • Degree:
    Bachelors
  • Apply Before:
    Oct 07, 2022

Job Description

We are recruiting to fill the position below:Job PurposeTo work with the managing director to evaluate and successfully establish new business opportunities while strengthening existing ones.To Assist in coordinating marketing activities; consistently drive traffic to the RGR offices in the region; generate and  follow up with MOU partners and ensure consistent flow of students from such partners; be involved in digital campaigns and effectively increase brand awareness.Achieve set monthly revenue and registration target.Responsible for ensuring daily registration target in the branch is met. Core Working Relationships:Customer Service officer, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.The post holder will be Reporting to the Managing Director and work closely with all Abuja based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.Job DescriptionMeeting with potential applicants in order to counsel and guide them towards enrollment to any of RGRs services.Attendance at recruitment exhibitions, representation of RGR on exhibition stands.Conversion of current applicants via telephone and face-to-face meetings.Regular visits to cities outside of Abuja. participation in admissions seminars held at schools,hotels and other venues.Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas.Input and expert advice with regards to RGRs strategy in Nigeria.Possible travel to cities outside of Abuja for recruitment events or training, including abroad.Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.Ensure constant steam of walk in clients at the assigned RGR office.Assist with developing new strategic recruitment activities through gathering market intelligence.Achieve agreed targets for each intakeProvide timely and accurate updates to the Company regarding student recruitment activities.Make contact and follow up with new institutions in Nigeria to have a signed MOUs  to send students to RGR.Marketing and promoting RGR institutions to prospective students.Maintain full update on RGR partner institutions regarding courses, materials and procedures.Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.Any other related task that may be assigned.ResponsibilitiesBusiness Development:Develop and initiate business development and /marketing strategies.Assist in coordinating actions to influence developed strategies.Assist in the execution of marketing campaigns.Assist in the development and planning of all branding and marketing activities.Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.Create the needed buzz in tertiary institutions thereby increasing leads from the institutions. Marketing:Acts as the highest-ranking employee in the marketing departmentResearch and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategiesUses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategyIdentifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activitiesGet approval for all marketing campaigns and plans before they are implementedWeighs in on important decisions involving product advertising, packaging, media channels, and brandingMaintains the department's budget and ensures all marketing activities are cost-effectiveWorks with other company officers to establish budgets and marketing objectivesMonitors marketing and sales performance and adjusts strategies as neededAdheres to and implements all company policies and procedures. Sales:Organising sales visits to variety of locations to increase companies sales in numberDemonstrating and presenting products to customersEstablishing new business from customers and other businessesMaintaining accurate records of sales madeAttending industry exhibitions, conferences and meetingsReviewing personal sales performance and ensuring improvementNegotiating contracts and packages with business to business organisation and referral partnersAiming to achieve monthly or annual targets.Plan campaigns, programmes and events supported by integrated on and off line media that target key client groups to provide awareness of brand, create project leads and increase enquiries and demand for products and servicesPlan regular/monthly personal e-marketing mailers to communicate product and event campaigns.Database management; improve the utilisation of the Customer Relationship Management system to ensure successful direct marketing programmesManage relationships with targeted trade press to increase awarenessProduce Marketing Intelligence and Management Information as requiredClient liaison; proactive & reactive response to customer/ potential customersDirect digital strategy: use of LinkedIn groups, blogs & social media.Customer Service:Respond to and escalate the problems of the customer promptlyAssist customers via Face to Face, emails and over both over the phone and on social media platforms.Listen to the customer queries patiently to resolve issuesMaintain records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken and query resolution to ensure customer satisfactionUpdate/maintain social media log on a nightly basisCheck to ensure that appropriate changes were made to resolve customers' problemsAbility to retain product knowledge and help educate the customerRequirementsEducation and Experience:Graduate Degree – essential, Postgraduate degree will be an added advantageMarketing experience in a similar roleConsiderable experience in a customer facing role – essentialEssential Skills and Experience:Evidence of working within a target-driven environmentMeeting Sales Goals and ProfessionalismExperience and ability in providing market intelligence in order to guide recruitment activitiesKnowledge and experience of visa counselling for visa applicantsProspecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy LevelExperience of report -writing and statistical analysisExcellent customer service skills, experience working within a customer -facing roleTakes initiatives and works independently/within a team when requiredHighly organised, can manage a number of different tasks simultaneouslyCan work under pressure when requiredExcellent communication skills, can build positive relationships with people of a variety of different ages and levels of authorityCan influence and persuade at all levelsCulturally sensitive and committed to equal opportunities. Committed to RGR’s values of equality and diversity.Ability and willingness to travel within Nigeria including.Excellent customer service and sales support skillsExcellent written and Verbal communication skillsEvidence of success in building and maintaining customer relationships leading to increased salesAble to work under pressure to meet deadlines.Sound organisational, planning & time management skills.Highly motivated self-starter with a high level of energy and motivation.Able to work on own initiative and as part of a team.Desirable Skills and Experience:Significant experience related to the international Higher Education sector           Knowledge of international educational qualifications and their Nigeria equivalenciesKnowledge of marketing for international Higher Education sector within NigeriaKnowledge and experience of visa counselling for visa applicantsKnowledge of international higher education and experience of working in international education – desirableExperience working in the Education marketplaceKnowledge of the study-overseas market.BenefitsSalary: you will be placed on 3 months’ probation with a salary of N60,000.After probation your salary could be increased to between N70,000 to N100,000 depending on input and performance.Training and development opportunities and performance-related incentives will be available as part of the role.

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Company Overview

Ikeja, Lagos, Nigeria

Ruhe Global Resources is an educational advisory centre that provides study abroad and visa counselling to Nigerian student who intend to study in any of institutions abroad. We are proud partners of several Institutions. We have access to British, A... Read More

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