If you are a determined personality and a great professional that has no profile in LinkedIn, chances are you won’t be noticed by the recruiters for the company of your dream.
You might use the helps of resume writing services, craft a fantastic resume, and have an extensive list of achievements in it, but all of that might never really matter unless you upload that resume to the LinkedIn network.
The thing is easy: social networks is where people are these days, so recruiters tend to search for the great candidates in the social network like LinkedIn. It is where they can get the feeling of what you are like as a person, see the endorsed qualifications, and check out the job experience you have behind.
However, not every LinkedIn profile can get you the job of your dream. You need to create a profile that will speak loud and clear who you are, what you aim for, and what qualifications you have.
So, unless you want to use professional LinkedIn writing services, learn how to create effective profile yourself.
5 steps to creating a brilliant LinkedIn profile
- Create impressive title and description for your profile.
The first thing people will see in your LinkedIn profile after your name is the headline and the short summary. This is what will leave the first impression on the visitors of your page. So, by no means, you should sound dull in there. Show you character, be very specific, and grab readers’ attention. It might be your only chance.
To see what exactly we mean, you should check out the good examples of summaries that drive traffic and attention to your profile. For instance, you can check out the profiles of Bob Losey or Rebekah Tully. These guys did a very good job, so no wonder they achieved great heights in what they do.
- Your profile should be NO longer than 5 paragraphs.
It is not a school essay, so there is no need in going on and on in your profile. People tend to have very short attention spans, so if you upload huge chunks of information to your profile, no one is going to read them. So, why wasting your time?
Your job on this stage is to create a short description that would both cover everything you want to share about your personality and career path and not bore the readers to death with long explanations.
There should be no “water,” just the real “meat.” Besides, make sure to speak clearly using no professional jargon. You don’t want to lose the attention of the profile visitors with adding things that are all Greek to them.
Stick to 2000 characters. Your text should be broken into three to five parts according to their main idea.
- Specify your biggest achievements.
You need to talk facts. So, if you have some specific achievement you are particularly proud of, you should definitely add it somewhere at the tops of your profile. You can mention it in the summary if you find that appropriate.
The thing is that all of us have some particular achievements, your task is to notice them and write down in one persuasive sentence. For instance, you can say that you created a filing system that increased your efficiency by 50% or anything else of the kind. Maybe you increased the sales for the company or improved the sales funnels which translated in higher conversion rates.
Potential employers want to see real results and that’s what you should demonstrate with your profile. Make them see how you can contribute to the company and what an asset you can be.
- Use numbers.
It is not a secret that people love numbers. They seem to demonstrate how the person achieved real results. So, if you have any points in your biography that contain figures and make you stand out, you should definitely use them when creating the LinkedIn profile.
For example, the Inc offer their readers a list of ready-to-use templates that will improve your profile by times. One of the templates suggests that you can state what you do, for whom you do it, and how you do it. You can mention testimonials of happy customers and things that make your product different from other similar offers. Check them out for inspiration.
- Add letters of recommendations.
Nothing speaks better for you than letters of those you used to work for. They can specify what made you a great employee and how you made their company a better place. They are real people that can share their unbiased opinion about your performance. And honestly, potential employers love to see that you have letters of recommendations.
If you follow our recommendations step by step here, you are likely to nail this task. Just remember that the better profile you create in the first place, the easier it will be for you to maintain it within the next months.
We realize that might have missed some good points that are strategically important for a good LinkedIn profile. So, if you have something to add to our list, do not hesitate to comment on this post below. We love it when we get to hear your feedback!
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