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Head Of Marketing at Integrated Corporate Services Limited

Job Description:

  • Lead the process to develop all marketing plans and programs to support acquisition and client sales goals, including regional event strategies, direct mail campaigns, and investment opportunities.
  • Serve as a marketing consultant, resource and expert to the Sales team and ensure alignment with company expectation.
  • Sales Support, Marketing Communications, Business Consulting and Compliance.
  • Work with external agencies and vendors as needed to execute marketing campaigns/strategies
  • Drive adoption of all marketing effectiveness tools and channels, e.g. marketing automation platform, CRM, social media, newsletters, and events.
  • Drive field marketing team effectiveness by sharing best practices from within assigned territory

Job Requirements:

  • Years of serving in a marketing function in the financial services industry (specifically working in the investments space); understanding of the financial Investment Advisor business preferred
  • Solid knowledge of marketing practices and strategies (client acquisition and retention) with an emphasis on marketing strategy, marketing communications, content development, and field marketing experience
  • Established track record of developing strong relationships with sales professionals through phone rapport and email communications
  • Recognized ability to develop trusted relationships with business partners and internal and external parties
  • Passionate and responsive in supporting client-oriented goals, ability to think in terms of client experience
  • Demonstrated success in managing multiple projects and priorities with short timelines; well versed at connecting strategic objectives to tactical implementation.
  • Ability to define tactical plans necessary to achieve stated business goals
  • Excellent verbal and written communication skills including marketing/creative, copywriting, editing, proofing.
  • Self-motivated and able to grasp assignments and manage from inception through to completion. Comfortable working in a fast-changing environment and juggling multiple priorities.
  • Creative problem-solving skills, sound judgment and decision-making based on business objectives; bias for results.
  • Bachelor's degree required

Mode of Application:

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