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Country Manager, Sales at IFFCO Group

IFFCO is a United Arab Emirates based business house, which manufactures and markets a well integrated range of mass-market consumer products. Our business segments are: Oils and Fats, Frozen foods, Commodities, Food and Beverage, Plastic & corrugated Packaging & Industrial Products, Logistics, Insurance, Advertising & Real Estate.

Job Summary

  • Country Manager, Sales Nigria is responsible for developing the business strategy for the Nigeria Markets in line with overall International Sales Business Strategic Plan, executing the plan and overall P&L

Roles & Responsibilities
Sales & Marketing:

  • To maximize sales growth with the existing and new distributors/clients/customers in your assigned markets.
  • To achieve performance goals (top line and bottom line targets through proactive collaboration with the field business development team, agents as well as directly with customers)
  • Brands – Driving Brands, Leveraging Brand strengths, Driving Brand preference, Creating & Associating Brand properties, Ensure Brand Health parameters, Brand communication like Ads & Films for the region, Creating Brand Architecture, Tracking Brand performance, Suggesting corrective actions, Area specific Brand plans etc.
  • To ensure timely receipt of receivables from the aforesaid distributors/clients/customers, as decided by the group policy and to manage risks effectively.
  • To effectively increase the sales of the existing and upcoming range of products as decided by the group.
  • To meet the quality, quantity inclusive of delivery as specified and agreed with the customers.
  • To ensure all aspects of Customer Relationship Management are duly met.


  • To conceptualize and set up a solid framework for sales and distribution network in defined geography / cluster. This may include setting up the entire supply chain pipeline.
  • To submit bi-weekly/monthly/quarterly sales achievement report or any other report as per the company’s requirement
  • Monitor and manage field progress and project cost reports on an ongoing basis. Ensure control procedures and reporting is performed on a timely basis.
  • To direct the local operation’s day-to-day activities, including sales and distribution management, procurement, scheduling, coordination, resources and staffing.
  • To work closely with the Head Office of the Group. To provide necessary assistance as required by your reporting authority or the Board of Directors at all times
  • Establish project specific and annual individual goals. Review weekly/monthly and update quarterly.

Job Qualification

  • Bachelor’s Degree, MBA desirable


  • Top Line
  • Bottom Line
  • Credit Days
  • A&P ActivitiesManaging Indirect Expenses
  • Volume & Contribution achievement
  • Outlet coverage & channel expansion
  • Distributor & toll packer management
  • Team management, engagement and productivity

Work Experience Requirement:

  • Sales roles in Nigeria (preferable) with Food in the FMCG industry for minimum 12 years.


  • Solving Complex Problems
  • Customer Centricity
  • Negotiating Agreements
  • Planning & Decision Making
  • People Leadership
  • Establishing Relationships
  • Leveraging Opportunities
  • Business Acumen
  • Demonstrating Initiative

Mode of Application
Interested and qualified candidates should:
Click here to apply

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