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Area Sales Manager [North] at Airtel Nigeria

The successful candidate will be to maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies.

Key Responsibilities
To achieve recharge sales target within state/area: 

  • To ensure adequate availability of all recharge denominations in sub-CP and retail points.
  • To ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers
  • To achieve ERC, RCV and E-pin target in agreed ratios.
  • Constantly identify opportunities for driving activation and recharge sales within territory.

Achieve Share of Gross & Net Additions (SOGA & SONA): 

  • Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
  • Effective management of direct activation teams and monitoring of CP bus activation activities.
  • KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits
  • Drive KYC inactivity to nil
  • Other initiatives to increase GAD including new site launch
  • Ensure activation of Quality GADs in assigned area.
  • Develop and implement activities that will increase SONA in assigned area.


  • Implementation of customer driven activities (product launches, town storms etc) in assigned area.
  • Drive voice and data business performance by the implementation of revenue generating activities and initiatives in assigned territory.

Channel branding and visibility: 

  • Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
  • Identify visibility opportunities for Airtel brand within the territory.
  • To ensure ITP increases and gives impetus to iCMS and iRMS
  • Effective management of POS stock in the warehouse to avoid damage, wastage and obsolete materials.
  • Train Market Developers on POS deployment in line with “look of success”.

Distribution Infrastructure: 

  • To recruit appropriate number of Retailers- RSOs, SSOs, ERCOs in line with scientific distribution requirements.
  • Migrate all other retailers to become one stop shop SSOs and SSOs.
  • Maintain the ratio of RSO(5): SSO(1) in line with scientific distribution.
  • Maintain KYC infra ratio of 1kit:3 SSOs.
  • To identify and recruit suitable sub channel partners in the territory for effective product re-distribution.

BTS Management: 

  • Ensure constant CLS elimination.
  • Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
  • New Site Launch Plan and Distribution Preparedness.
  • Effectively drive and manage target driven initiatives and project.

Industry Awareness/Competition Intelligence: 

  • To effectively report competitive activities within assigned territory and implement adequate counter initiatives.
  • Track on-going initiatives in Market.
  • To immediately address or escalate any unusual competitor activity and sale support that may be a threat to the performance of the business.

Relevant Skill and Experience 

  • Bachelors in Social sciences, marketing, business management, engineering or computer science
  • Master’s in business administration or management will be an advantage
  • Project Management qualification will be an advantage
  • 3+ years of commercial/ business management experience
  • Team leadership experience
  • 1 - 2 years of relevant experience in the Telecommunications space
  • Computer literacy
  • Sales knowledge
  • Product/ Service development
  • Product/ Service Management
  • Interpersonal skills
  • Customer orientation

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