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Senior Brand Manager at Kimberly Clark

Our vision is to lead the world in the essentials for a better life and you will help us get there through brand experiences that leave a lasting impact. As a Senior Brand Manager in Lagos, Nigeria you will develop brands such as Huggies and Kleenex in an emerging market.

 

About the Role:

You will lead in managing & sustaining a profitable category/brand portfolio - join us and be part of something essential ! In return you will be offered a competitive benefits package and professional career development plan.

 

Job Description

 

  • Provides input into the brand strategy review (situational analysis).
  • Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.

Responsible For Managing

  • Integrated Marketing Plan (IMP) & resulting commercial programmes
  • New product introduction (NPI)

     

  • You will develop appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
  • You will manage the research process where appropriate.
  • You will delivers agreed brand, channel targets and profitability.
  • You will be responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
  • You will track, analyse and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
  • Develop & updates generic planograms and looks of success aligned to brand strategy.
  • Ensures communication to all relevant stakeholders during projects.
  • Manages day to day interactions with agencies and assists with evaluation.
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
  • Effective management of A&P budget.
  • SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.

 

Minimum Requirements

 

  • You will be educated to degree level or equivalent
  • You will have demonstrable job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
  • You will be able to demonstrate a track record of delivering business results.
  • Global VISA and Relocation Specifications:

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