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Executive 2 - Strategy & Growth Initiatives at General Electric

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

 

About the Role: 

  • The role is responsible for developing the region's GPB and cross segment growth opportunities;
  • Lead and engage in discrete strategic assessments, enhance market industry and customer knowledge;
  • Establish continuous dialogue with the Product Companies to increase productivity;
  • Serve as connector or "glue' across the Region structure;
  • Stay close with the Global Marketing team, HQ COEs;
  • Understand & track Region NPI needs;

Essential Responsibilities 
Drive a thorough understanding of the Region marketplace environmental dynamics including but not limited to the following: 

  • Government/Regulatory issues
  • Dynamics and trends in the O&G industry within the region and with the region customer base
  • Competitive environment at the tactical level across the O&G portfolio of products with an eye toward commercial and product level differentiation

Drive an understanding of the Region market potential for the O&G portfolio of products including but not limited to the following: 

  • Region market size and entitlement by product type
  • Financial forecast by product type
  • Major opportunity identification over a medium term time horizon

Support tactical region project needs as required to advance market knowledge or in support of different P&Ls including but not limited to the following: 

  • VOC
  • Deployment of segmentation methodology (Gold Standards, CECOR) at the region level
  • Customer Segmentation
  • Oversee region specific demand creation activities including customer communication activities
  • Drive regional sales force preparedness through development of commercialization plans for Communication's team execution
  • Willingness to travel as required to support the needs of the business

Performance Measures: 

  • Development of Regional Marketing's role in the region business operating rhythm
  • Quality of market analysis and translation into an executable region specific strategic plan
  • Quality and timeliness of tactical project completion in support of the region and P&Ls

Qualifications/Requirements 

  • Bachelor of Science Degree, preferably in a Technical or Marketing discipline
  • Significant experience in Sales & Marketing and PM with demonstrated marketing experience and command of marketing tools and techniques
  • Strong oral and written communication skills
  • Demonstrated presentation skills
  • Strong interpersonal and leadership skills
  • An understanding of the regional business climate and practices
  • Project Capabilities
  • Demonstrated understanding of the broad O&G market

Desired Characteristics 

  • Background in OFS, multiple O&G segments, recent marketing experience in GE Oil & Gas or O&G strategy consulting
  • MBA preferred

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