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Product Manager – Pharma Brands at Shaline HealthCare

Shalina Healthcare is a market leader in making quality healthcare and pharmaceutical products affordable and available across Sub-Saharan Africa. We achieve this by sourcing globally from WHO approved production facilities and by focusing on our first-class distribution expertise

 

Qualifications:

  • Minimum Qualifications: BBA with specialisation in Marketing/B.Pharm/B.Sc Life Sciences (MBA preferred)
  • Minimum Experience: 2-4 years in Brand management of Pharma Ethical/ OTC brands in Nigeria

 

Skills/Requirements:

  • Excellent team player with ability to influence cross functional teams without formal authority
  • must be analytical and should have very good presentation skills.
  • Must be very good in MS office applications. Should be willing to travel extensively within Nigeria

 

Key Responsibilities:

  • Define the implementation plans of the assigned brands.

     

  • Manage the Annual & Quarterly brand planning cycle from situation analysis, through planning and execution of tactical activities.

     

  • Actively contribute to brand and business strategy for the organisation.
  • Conduct quarterly regional cycle meetings reviewing the brand performance and succeeding quarters brand plans

     

  • Drive market requirements for current & future brands/line extensions by conducting market research and feasibility studies through in house team or external agencies.
  • Conducting regional product knowledge training workshops to improve the knowledge and communication strategy of the sales team.
  • Provide in-depth industry, market & competitive brand analysis through market research & surveys.

     

  • Work closely with Regional Marketing and Local Sales to develop and execute sales tactics, tools and marketing input materials.

     

  • Ensure all local communication and promotion is aligned with the core brand strategy as provided by Central Marketing, ensuring consistent communication of the brand key messages to create a distinct product positioning.

     

  • Maintain a tracking and review system to track, control and improve implementation of agreed marketing programs.

     

  • Maintain records of all marketing activities, items and marketing spends.

     

  • Provide inputs in developing Pricing and Packaging Strategies.

     

  • Proactively communicate with Senior Management on the plans & business performance of the assigned brands.

     

 

 

 

COMMUNICATIONS & WORKING RELATIONSHIPS

 

 

Internal:

  • Central Marketing, Local Sales, Regulatory, Local Management team

     

External:

  • Key Customers (Key Accounts, Opinion Leaders, Pharmacists, Paramedics etc), Market research agencies, Ad agencies, Media & BTL agencies ( where needed)

 

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