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Manager, Youth Segment at MTN

MTN Nigeria is the leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

Experience & Training     

  • First Degree in Marketing, Social Sciences or Engineering discipline.
  • Fluent In English.


  • Minimum of 6 years’ experience which includes:
    • Minimum of 3 years’ experience in an area of specialisation; with experience in supervising/managing others
    • Experience working in a medium to large organization
    • Experience in Marketing within telecoms or FMCG
    • Experience in managing  youth Segment
    • Experience in the telecommunications industry
    • Relevant experience in advertising materials production and management


  • Telecommunication Fundamentals
  • Basic GSM
  • MS office and common business applications
  • Strategic management / decision making
  • Effective leadership and human capital management

Minimum qualification

  • BA, BEd, BSc or HND.


Job Description

  • To create sustainable, profitable, market volume and value growth for the Youth Segment of the Consumer Market.
  • To assist and support the Senior Manager , Youth Segment  - Consumer Market Group in the implementation of strategies to achieve agreed business objectives
  • Support the Shareholder return strategy by developing and implementing Marketing Processes that are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
  • Participate in the review of Business Processes (headcount, process optimisation, etc.), to drive efficiency gains to ensure at least 5% reduction in Divisional budget year-on-year.
  • Serve the Division’s internal customers and provide solutions to improve the customer experience.
  • Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
  • Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity, including Perfect 10 Project.
  • Drive an increase in MTNN’s Net Promoter Score.
  • Developing initiative to increase customers usage and satisfaction via the customer management process
  • Develop strategies to drive customer adoption and usage of the service
  • Conduct research on the market and customers, analyze data, search for trends and develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research.
  • Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
  • Liaise with various stakeholders (departments, agencies/suppliers) to ensure smooth implementation of planned retention initiatives and ensure that such initiatives are implemented within budget.
  • Nurture in house relationships with key stake holders to ensure smooth running of account management process
  • Work with internal stakeholders to drive service delivery and availability.
  • Review market and internal conditions and contribute to the development of marketing strategies for the Achievers and Traders market segments and ensure segment marketing strategies are based on clear value proposition that is aligned to MTN Value proposition.
  • Develop detailed plans and programs to achieve set targets for profitability, revenue, value and market share, stir up preservation, etc in support of defined marketing strategies.
  • Monitor execution of youth and emerging market strategy against specifications.
  • Evaluate new opportunities for expansion and revenue growth and develop creative and innovative approaches to drive sustainable growth in the markets.
  • Develop promotion campaigns to stimulate usage and profitable consumer connections.
  • Identify, review and monitor demographic profiles of the Achievers and Traders segment customers continuously.
  • Provide delivery and performance tracking support to management, identify opportunities and leverage MTN and HV segment value proposition to take advantage of such opportunities.
  • Manage and contribute to the development of communication to drive understanding of value proposition and achieve business objectives.
  • Develop advertising/communication concepts in support of MTN’s brand building initiatives and manage advertising/promotions/events independently from concepts stage (agency briefing–script-storyboard development) to execution (production- flighting).
  • Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
  • Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.
  • Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
  • Identify training requirements of team members, develop program to address knowledge gaps and to enrich knowledge repository within the department.

Job Condition

  • Normal MTNN working conditions
  • May be required to work extended hours
  • National and international travels

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