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Manager Campaign Management, Data & Digital at MTN Nigeria

We are the leader in the leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

 

Job Description

  • Design advanced analytical driven marketing offers/campaigns and manage end-to-end campaign lifecycle to generate incremental revenue and reduce churn/dormancy on the base.
  • He/She will be responsible for systematically engaging the subscriber base using various channels and campaign management tools and leveraging on analytics insights as input to campaign development and execution.
  • Assist and support the Head Customer Value Management - Consumer Market Group in the implementation of strategies to achieve agreed business objectives
  • Support the Shareholder return strategy by developing and implementing Marketing Processes that are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
  • Participate in the review of Business Processes (headcount, process optimization, etc.), to drive
  • Serve the Divisions internal customers and provide solutions to improve the customer experience.
  • Strategic Partnerships with MTN leadership team to drive awareness on expected behaviors and impact on non-compliance on bottom line results and company image/reputation.
  • Drive planned strategy for the successful delivery of MTN Group and MTN transformation initiatives focusing on Customer centricity, including Perfect 10 Project.
  • Conduct research on the market and customers, analyze data, search for trends and develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research.
  • Identify, review and monitor demographic profiles of the Achievers and Traders segment customers continuously.
  • Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
  • Liaise with various stakeholders (departments, agencies/suppliers) to ensure smooth implementation of planned retention initiatives and ensure that such initiatives are implemented within budget.
  • Nurture in house relationships with key stake holders to ensure smooth running of account management process
  • Work with internal stakeholders to drive service delivery and availability.
  • Review market and internal conditions and contribute to the development of marketing strategies for the Achievers and Traders market segments and ensure segment marketing strategies are based on clear value proposition that is aligned to MTN Value proposition.
  • Develop detailed plans and programs to achieve set targets for profitability, revenue, value and market share, stir up preservation, etc in support of defined marketing strategies.
  • Monitor execution of High Value and emerging market strategy against specifications.
  • Evaluate new opportunities for expansion and revenue growth and develop creative and innovative approaches to drive sustainable growth in the markets.
  • Develop promotion campaigns to stimulate usage and profitable consumer connections.
  • Provide delivery and performance tracking support to management, identify opportunities and leverage MTN and HV segment value proposition to take advantage of such opportunities.
  • Manage and contribute to the development of communication to drive understanding of value proposition and achieve business objectives.
  • Develop advertising/communication concepts in support of MTN's brand building initiatives and manage advertising/promotions/events independently from concepts stage (agency briefing script-storyboard development) to execution (production- flighting).
  • Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
  • Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.
  • Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
  • Identify training requirements of team members, develop program to address knowledge gaps and to enrich knowledge repository within the department.

Job condition

  • Normal MTN working conditions.
  • May be required to work extended hours.
  • National and international travels.

Experience & Training
Education:

  • First Degree in Mathematics, Computer Science, Engineering or other related marketing or Social Science discipline.
  • Fluent in English.

Experience:

  • Minimum of 6 years experience which includes: Minimum of 3 years experience in an area of specialization; with experience in supervising/managing others
  • Experience working in a medium to large organization
  • Experience in Customer Value Management 20
  • Experience in Database/Direct Marketing or Product Management in telecommunications industry
  • Strong knowledge of statistical modeling techniques and algorithms.
  • Extensive experience in developing, testing and execution of campaigns
  • Extensive experience in dealing with marketing databases and predictive data mining techniques
  • Hands-on experience with modeling tools such as Oracle, SPSS or SAS
  • Strong expertise in experimental test design.
  • Extensive experience with major campaign management platform(s)

Training:

  • Telecommunication Fundamentals
  • Basic GSM
  • MS office and common business applications
  • Strategic management / decision making
  • Effective leadership and human capital management

Minimum Qualification

  • BA, BEd, BSc, BTech or HND.

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