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Marketing Director at Perfetti Van Melle

About Perfetti Van Melle   PERFETTI VAN MELLE is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17,000 people and operating 35 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas.

About the Role:

PERFETTI VAN MELLE is looking for a Marketing Director in search of an international career.

The chosen candidate will be employed in Italy and seconded to PVM’s Nigerian Operating Company, for at most a 3 year period. Reporting directly to the Managing Director, the person will be responsible for creating and enhancing brand awareness/equity for all product categories for the largest and most important market in Africa.



  • Internationally mobile and available to relocate to Nigeria (Lagos)
  • Fluent English – both written and spoken
  • 10-12 years marketing experience in the FMCG industry, out of which at least 8 in developed markets and preferably 3 years experience in developing markets
  • Post graduate (MBA) with specialization in Sales/Marketing


  • Ability to work with a culturally diverse team, stakeholders and partners.
  • Capability to promote team-working and collaboration among the different functions
  • Ability to translate creative strategies and business solutions into winning action


Key Responsibilities:

  • Defining and implementing brand portfolio strategy in alignment with PVM goals, competitive scenario and dynamic consumer mindset.
  • Evaluating brand health, recommending and implementing marketing initiatives
  • Leading new product ideations and new promotions within brand portfolio
  • Evaluating channel partners and media agencies
  • Advising on critical market research activities
  • Inspiring and mentoring your team (3 Brand managers), helping them meet and exceed their objectives and modelling behaviors that promote openness, credibility and trust.


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