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Digital Marketing Training

Digital Marketing Executive at Borderless Technologies

Borderless Technologies Limited is a software developing company that services various industries.We are currently providing some ground breaking technology solutions in transporting across Nigeria.Our team is a band of young innovative minds with passion, and strong commitment to the organization's goals and objectives; who are engaged in healthy work relationships that ensures every team member is a hero.We are led by directors with a wealth of experience in a variety of fields who are willing to rub minds with their subordinates and share from their store of knowledge, while also listening to others.We provide a conducive environment for thinking out of the box and our rewards are very competitive.

 

Qualification:

  • We are looking for a Digital Marketing Executive with proven experience (minimum of 2 years) in this or similar role who will be engaged in the planning, execution and optimization of our online marketing efforts.
  • BSc/BA in marketing (will be an added advantage) or relevant field

Skills/Requirements:

  • Candidates must possess skills and experience in creative content writing and an excellent understanding of digital marketing concepts and best practices.
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

 

Key Responsibilities:

  • To collate and report regularly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
  • To act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
  • Initiating different online marketing campaigns, monitoring their performance and return on investment.
  • Writing informative and effective search engine optimized copy for the website and external blog postings.
  • Using the CRM to maximize online marketing opportunities.
  • Planning and managing the organizations Social Media accounts ensuring all copy is relevant for the different platforms.
  • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience

 

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