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Area Manager, Distributor Management at Guiness Nigeria Plc

Guinness Nigeria PLC is a major market for Diageo and has historically been involved in the sale and manufacture of beer, Lager, RTDs and Malt drinks. The Nigerian drinks market is relatively unsophisticated, but highly dynamic. In that regard, Nigeria represents the greatest spirits growth opportunity available on the continent. 

Guinness Nigeria is therefore expanding its operations and portfolio of brands by venturing into the marketing and sales of Diageo’s already existing rich Spirit brands as well as mainstream spirits. A key contributor to the success of the GNPLC strategic plan is an effective Route to Consumer for GNPLC Brands, both On and Off Trade via the appointment of the right Distributors, development of existing distributors and leveraging distributors and 3rd parties to ensure that all routes are optimally covered. 

Purpose of Role

Distributors are our primary route to consumer in Nigeria. The Area Manager – Distributor Management has accountability for supporting the broader Distributor team to develop, and implement our joint strategy and development plans with distributors.




  • Minimum 5 years Sales and/or Customer Marketing experience and Brand Knowledge
  • HND/University Degree
  • Master’s Degree may be an advantage


  • Great People Skills
  • High levels of financial and P&L literacy as well as strong planning and project management skills are important.
  • Experience of working within and or with other functions and a track record of delivering results through cross functional teams, particularly marketing, supply and corporate relations is particularly valuable.


Key Responsibilities:

  • Drive the achievement of profitable volume and ensure that distributors are optimally managed to agreed stock level/targeted volumes
  • Ensure distributor operations are in line with agreed Distributor operating and minimum standards and tracked through dashboard
  • Responsible for training and structured coaching of distributors and GN staff on distributor development initiatives like VMI, distributor IT infrastructure, JBP and other RtC initiatives.
  • Coach and train team members 12 times a month in line with DAM Lite, and monthly activities checklist. Collate local report and identify main priorities for improvement by the Divisional teams.
  • Must ensure that Monthly action plans are effective, especially for the weakest distributors on Warehouse infrastructure – to achieve this must regularly track distributor delivery against agreed timelines for infrastructure development.


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