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Senior Broadcast Journalist (Social Media), BBC Hausa at BBC

At the BBC, we believe our mission is to inform, educate and connect the audiences from Africa to the rest of the world. BBC Hausa aims to deliver our journalism in a lively and engaging fashion, with a focus on interactivity and the promotion of content on social media and across all platforms.  As one of our senior social media journalists you’ll have a crucial role in leading our engagement with the audience. By joining BBC Hausa, you’ll be a part of the team for a leading international broadcaster, the BBC World Service, which reaches more than 90 million people in Africa weekly on Radio, TV, Online (language sites and, Mobile and Social Media. We broadcast to Africa in seven languages: English, French, Hausa, Kinyarwanda/Kirundi, Somali, and Swahili. BBC Hausa is the lead provider of radio and digital news in Nigeria and to other Hausa speakers across the continent and operates the one of Africa’s top Hausa digital sites.  




  • Proven and successful record of working in an online production environment with demonstrable experience and enthusiasm for social media and interactivity
  • An excellent knowledge of developments in social media and related areas.
  • Eye for a good story
  • The ability to tell digital stories in Hausa and English
  • Video editing skills.
  • It would advantageous if your language skills extended to Igbo, Pidgin or Yoruba.
  • You must have strong editorial judgement and a solid understanding of journalistic ethics and libel laws.
  • You will have the ability to create new form/short form content from the development of an idea through to editing and publishing and have experience producing content specifically for social platforms like Instagram, YouTube and Facebook. 
  • You must have a self-learner approach to new technologies and an understanding of their potential is essential.


Key Responsibilities:

  • You must have demonstrable experience of working on social media platforms, along with excellent editorial experience and strong writing skills.
  • You will lead the day-to-day running of the BBC Hausa social media platforms.
  • The successful candidate will be helping to grow our audience reach and engagement, as well as referrals to our content across all platforms. 
  • You will work with the BBC Hausa digital team with a reporting line to the BBC Hausa Editor and Bureau Editor.
  • You will provide best practice guidance for the team’s social media activity, using feedback from performance data to drive success. 
  • The Senior Social Media Journalist’s task is to use social media effectively to spot the news as it breaks, curate and cultivate user generated content, identify viral content, develop and manage onsite communities and offsite social presences, with the aim of maximising reach and awareness.
  • You will ensure that the social offer is engaging, coherent, upholds BBC News’s editorial values and further establishes BBC Hausa as a ground breaking interactive site especially amongst young audiences.


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