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Product Manager at Shalina

Shalina Healthcare is a market leader in making quality healthcare and pharmaceutical products affordable and available across Sub-Saharan Africa. We achieve this by sourcing globally from WHO approved production facilities and by focusing on our first-class distribution expertise.

Qualification:

  • BBA with specialisation in Marketing/B.Pharm/B.Sc Life Sciences (MBA preferred)

Skills/Requirements:

  • 2-4 years in Brand management of Pharma Ethical/ OTC brands in Nigeria
  • Excellent team player with ability to influence cross functional teams without formal authority must be analytical and should have very good presentation skills.
  • Must be very good in MS office applications.
  • Should be willing to travel extensively within Nigeria.

 

Key Responsibilities:

 

  • Define the implementation plans of the assigned brands.
  • Manage the Annual & Quarterly brand planning cycle from situation analysis, through planning and execution of tactical activities.
  • Actively contribute to brand and business strategy for the organisation.
  • Conduct quarterly regional cycle meetings reviewing the brand performance and succeeding quarters brand plans 
  • Drive market requirements for current & future brands/line extensions by conducting market research and feasibility studies through in house team or external agencies.
  • Conducting regional product knowledge training workshops to improve the knowledge and communication strategy of the sales team.
  • Provide in-depth industry, market & competitive brand analysis through market research & surveys.     
  •   Work closely with Regional  Marketing and Local Sales to develop and execute sales tactics, tools and marketing input materials.
  • Ensure all local communication and promotion is aligned with the core brand strategy as provided by Central Marketing, ensuring consistent communication of the brand key messages to create a distinct product positioning.
  • Maintain a tracking and review system to track, control and improve implementation of agreed marketing programs.
  • Maintain records of all marketing activities, items and marketing spends.
  • Provide inputs in developing Pricing and Packaging Strategies.
  • Proactively communicate with Senior Management on the plans & business performance of the assigned brands.

 

COMMUNICATIONS & WORKING RELATIONSHIPS

Internal:

  •  Central Marketing, Local Sales, Regulatory, Local Management team

External:

  •  Key Customers (Key Accounts, Opinion Leaders, Pharmacists, Paramedics etc), Market research agencies, Ad agencies, Media & BTL agencies ( where needed)

 

 

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