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Culture Marketing Specialist at Redbull

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Red Bull markets its eponymous energy drink around the globe. The nonalcoholic drink contains the amino acid taurine, B-complex vitamins, caffeine, and carbohydrates -- not bull testicles or any other rumored ingredients. Red Bull claims that the human body needs more taurine than it produces naturally during physical exertion -- thus the need for partaking of its beverage. Sales of the drink grew quickly from the beginning and Red Bull now dominates the world's energy-drink market with a 40% market share.

Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day.

 

The Culture Marketing Specialist is part of the national Culture Marketing team and has the responsibility for dedicated projects and programs within the overall program. This can contain whole areas (e.g. music festivals) or individual projects. He/she is a key position between Red Bull opinion leaders and multipliers in the entertainment and culture business. He/she is responsible for implementing defined strategies and frameworks for developing a solid base of credible opinion leaders within the entertainment, culture and commercial environments. Also, he/she’s responsible for the correct and proper realization of Red Bull and 3rd party supported events in these areas.

 

Qualification:

  • University Degree or multiple years of working experience in a professional business environment

  • Fluent in written and spoken English and country language

 

Skills/Requirements:

  • Working experience, ideally in a music / culture related environment, allowing a vast understanding of the culture landscape
  • Experience in dealing with Artists and related entities (Labels, Management…)
  • Strong management skills: Team of specialists, leading external agencies, freelancers
  • EDV (Word, Excel, Power Point, etc.)
  • Interested and open to different cultural playgrounds. Creative and innovative mind set, open for new things
  • Well-connected in different culture scenes and environments – good net worker
  • Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of youth Culture market & scenes in the country

 

Key Responsibilities:

EXECUTE ANNUAL CULTURE MARKETING PLAN AND DELIVER ON SET TARGETS

  • Realize selected culture marketing initiatives and projects as part of the overall marketing plan
  • Establish and maintain long-term culture and music platforms
  • Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilized via our media business
  • Work closely together with sales, communications and brand department

QUALITY CONTROL AND RETURN ON INVESTMENT

  • Evaluating the results of the respective activities
  • Ensuring a qualitative approach of all opinion leader activities

COMMUNICATION

  • Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximise efficiencies and consumer impact
  • Infonet/Intranet communication
  • Liaison with international culture department for development of best practice

DEVELOP OPINION LEADER NETWORK AND EVENT PROGRAMME ACROSS KEY CULTURAL SCENES

  • Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements
  • Establish a strong portfolio of key artists to work with on various projects and programs within the World of Red Bull
  • Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product
  • Drive “Can in hand” and product placement with key artists and in defined key areas
  • Negotiate with artists and labels on cooperation deals

MANAGEMENT OF RED BULL COLLABORATOR’S STRUCTURE, AGENCIES AND SUPPLIERS

  • Briefing and management of outside specialists / agencies
  • Controlling the realization of events and other relevant culture marketing activities
  • Budget responsibility for selected areas of the national program

 

Application Information:

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

 

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