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Digital Marketing Training

Content Manager at Yellow Brick Road

Integrated marketing communications agency based in Lagos, specialising in strategy and creative development and digtial marketing.Medium sized communications agency seeks content manager to service some of its clients digital assets.The content manager will responsible for all the content (written and visual) that is published on the platform and social media pages. The role coordinates with Strategy and Creative to ensure that all the content on the platform adheres to the established content strategy and style guide.

 

Requirements:

  • Must be fluent in English & Hausa (both spoken and written)
  • Strong creative writing skills in English and Hausa
  • Experience with online content management
  • Knowledge of the social issues that affect low income teen and young adult girls
  • Good knowledge of popular culture and online trends
  • Ability to effectively communicate information and report statistics
  • Strong organisational and multitasking skills, and a proactive approach

 

Key Responsibilities:

  • Work with client and strategy team to develop annual content strategy, style guide and master calendar
  • Develop monthly content calendars for the platform
  • Develop monthly briefs for content required for the platform
  • Liaise with writers and illustrators (in house and freelance) to ensure content meets requirements
  • Liaise with global content management team – ensure all necessary processes are adhered to and approvals are obtained before content is published
  • Develop 4 monthly quizzes/polls for the platform
  • Review existing content and identify any improvements or modifications
  • Develop monthly brief for social media campaign and liaise with social media manager and creative team to ensure campaigns are effective

 

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