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Digital Marketing - Content Marketing Specialist at Hotels.ng

Hotels.ng is Nigeria’s leading hotels booking agency, connecting thousands of travelers with the best hotels available at rates they prefer anytime and anywhere in the country.

We have methodically grown from a small business in Calabar into the biggest online hotel booking agency in Nigeria with 8,000 plus hotels in our network. We are committed to providing premium hotel services and other value-added services to our customers. For us, the customer is always - and truly – king.

Hotels.ng is made up of a team of resourceful, passionate, creative and hardworking young professionals who are committed to disrupting the online hotel booking space with fresh ideas, brilliant and innovative solutions and the creation of exceptionally valuable user experiences. This is a company that encourage the creation of ideas and the transformation of those ideas into actual products, plans and objectives with resources required to execute on them. In short: every team member is a prized asset, and their work is always recognized in the team.

Job Description

At hotels.ng, content is about reverence for the reader and it\'s a big part of our marketing effort, that\'s why we are particular about the kind of content we publish - text, video, pictures, and audio. We are looking for a smart, energetic individual - that understands the impact of content, appreciates its reach, and will be great at it - to join our marketing team
 

Qualities
 

  • You love experiments and you are always testing to see what works
  • You have a fair understanding of markdown or HTML (optional)
  • You understand the impact of search engines on your website and how to improve your page rank
  • You have a curious interest in beautiful designs and images
  • You have a creative mind, and feel at ease with copy writing
  • You have strong intuition and people management skills

Key Responsibilities
 

  • Project management and content publication process optimizations
  • Develop content strategies that will ensure high quality content are being generated
  • Implement on-page and off-page white hat SEO tactics
  • Mine analytics data to gain insights on present and future content strategies
  • Research and production of ever green content
  • Identify content distribution channels and tailor content to fit our buyer persona
  • Discuss, debate, dream with the team about how to optimize the user journey

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