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Brand Manager Chocolate at Cadbury

Job Title: Brand Manager Chocolate

Supports the execution of category activation marketing strategy/plan within the cluster/ market. The role leverage links between the cluster/market and the category. The role works closely with the Market Sales  teams to deliver plan through superior consumer and customer activation

 

Qualification:

  • University degree in Marketing or applicable working experience
  • Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
  • Excellent Knowledge of English language 
  • Strong PC literacy (Excel, PP)

 

Skills/Requirements:

  • Strong people management skills
  • Communication skills
  • Idea Leadership and Drive for Results
  • Handling Complexity, problem solving, analytical and conceptual skills
  • Business Acumen, Organizational agility 
  • Project leadership skills
  • Strong planning skills
  • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
  • In-depth understanding of consumer needs
  • Influencing senior stakeholders.

Key Responsibilities:

  • Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon. 
  • Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s 
  • Implements the IMC programs, working with  BU category activation , agencies, and drive local adaptation of brand  communication 
  • Manage connection & media planning and buying locally
  • Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership  to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
  • Manages required investment, prioritization, resources and enablers in order to deliver category targets
  • Collaborates with the Equity &Innovation teams to develop  insight led and  strategically relevant communication that drive brand health and  category growth within the cluster/market
  • Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets 
  • Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
  • Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.

Key Performance Indicators 

  • Brand / Category P&L @ AC , Revised Forecasts –  Volume  , revenue , gross margins  %, Net contribution % at Market level 
  • Cluster Category P&L 
  • Market Share Markets
  • GTN efficiency and ROI 
  • A&C spend effectiveness  and ROI’s
  • Brand penetration / frequency in market

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