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Strategic Marketing & Social Media Executive at Confidential

Job Title: Strategic Marketing & Social Media Executive

Our client, a start-up e-commerce platform based in Lekki, Lagos needs a young, vibrant female strategic marketing & social media executive.

As the social media executive it will be essential that you have a proven track record of working in a social media role that has resulted in successful customer engagement. You will have excellent experience in creating content through social media platforms and understand completely how to engage customers through the creation of compelling and engaging content. 

 

Qualification:

  • Bachelor’s Degree in Marketing, Communication, English, or related field
  • 2+ years of professional work experience in marketing, advertising, and/or public relations

 

Skills/Requirements:

  • A passion for all thing social media – knowledge of key social media platform guidelines, including, but not limited to: Facebook, Twitter, Instagram, YouTube, Pinterest, etc.
  • Experience creating & implementing successful strategic social media campaigns – be prepared to articulate your experience
  • Strong grammatical, proofreading, writing and communication skills
  • Ability to manage several brands across social media platforms
  • Some experience with graphic design, photo editing and HTML, preferred
  • Interest in the financial services industry
  • Experience using Adobe Social, preferred

Additional Attributes:

  • Excellent judgment
  • Creative, strategic thinker
  • Execution; the ability to deliver results
  • Strong relationship building skills
  • Enthusiastic, results-driven attitude
  • Organized; excellent time management skills
  • Reliable and self-motivated
  • Ability to adapt in a changing environment

 

Key Responsibilities:

  • Manage the day-to-day operations for our e-commerce brand across all applicable social media platforms, including:

·         Developing meaningful, engaging social media content and campaigns

·         Creating and scheduling content for posting

·         Monitoring and protecting our brand identities and online reputation

·         Engaging with followers, responding appropriately and quickly to consumers as needed (listen and anticipate needs), and providing a solution whenever possible

  • Identify new ideas and strategies to support overall marketing initiatives, to build our brand awareness and inspire communities – with both existing and new audiences
  • Ensure brand voice, style, authority and consistency
  • Track results and report on key metrics to understand performance and overall health of brands across social media channels, and translate that data into actionable insights
  • Stay updated on current trends and competitive insights
  • Understand consumer pain points, needs and brand touch points
  • Write on-strategy and on-brand creative and project briefs, as needed
  • Assist with other brand activities, as needed

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