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PPC & SEO Specialist at Travelfix


Job Title: PPC & SEO Specialist


Summary: Travelfix.CO is Africa’s fastest growing online travel company, which provides online booking platform for domestic and international air travel, hotel bookings, holiday packages and car rentals. We connect travelers to a large inventory of Airlines tickets, more than 200,000 hotels worldwide in addition to Airport transfers and Tour packages. Travelfix.CO assists travelers by offering them unique travel services to make travel easy and affordable for them.

 

Qualification: 

  • A Minimum of 2 year PPC experience.


Skills / Requirement:

  • A Minimum of 2 year PPC experience.
  • Understanding of SEO best practices.
  • An understanding of how SEO Integrates with PPC
  • Proficient with Google Adwords, Keywords Planner and Google Analytics.
  • Technical competence and experience with tracking, tag management system. Exposure to ad extensions and ad scheduling.
  • Strong analytical and excel skills.
  • Strong understanding of current digital marketing concepts, strategy and best practices.
  • Ability to meet deadlines and work in a fast paced environment.


Job Description:

  • Be responsible for managing PPC, monitoring campaign performance, analyzing data.
  • Be responsible for adapting campaigns to reflect search engines and logarithm updates.
  • Create PPC strategies, manage and produce PPC reporting
  • Manage daily search marketing activities across search engines including budget management, performance review and daily optimization of paid search campaigns.
  • Liaising with the team to discuss digital marketing strategies - SEO, PPC and Content.
  • Undertake keyword research and adcopy testing, report and analyze on trends and drive KPIs

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